BLINX
Portfolio
2024
AVAILABLE
LUBNA ABOU FAKHER
FEATURED WORK
My creative spirit comes alive in the digital realm. With nimble fingers flying across the keyboard, I craft clear experiences out of nothing but ones and zeroes.
MORE ABOUT ME
I’m Lubna, A creator by heart, a strategist by mind, and a dreamer by nature.
I graduated from the Faculty of Fine Arts at Damascus University, and for over 9 years, I've been doing what I truly love, turning ideas into visuals, stories into experiences, and concepts into work that people genuinely connect with. My journey began in freelancing and evolved into collaborations with organizations, working on fast-paced campaigns in Dubai, and creating meaningful content for Businesses, startups, and personal brands along the way. I've always felt at home in the space where art meets strategy, where creativity isn't just about how things look, but how they communicate and perform. Whether I'm shaping a brand, building a visual direction, or bringing a story to life, I care deeply about creating work that feels real, thoughtful, and intentional. Still learning. Still growing. Still creating.
Let's create something meaningful!
MY EXPERTISE
(1) STRATEGIC PLANNING
Mapping brand direction, content calendars, and campaign structures with clear business objectives.
(2) CREATIVE DIRECTION
Defining visual tone, storytelling angles, and cohesive systems that align creativity with strategy.
(3) SOCIAL & FUNNEL THINKING
Designing journeys from awareness to conversion through intentional storytelling and structured funnels.
(4) VISUAL & MOTION DESIGN
Illustrator, Photoshop, Premiere Pro, After Effectsو where ideas become structured visuals.
(5) AI CREATIVE EXPLORATION
Midjourney, Flow, Kling, Nano banana, accelerating ideation and expanding creative boundaries.
MOTIVATION
My story didn’t begin in a studio! It began in a physics class.. I was in my second year of high school when my teacher asked me to leave the classroom, not because I was mischief, but because I was drawing her! At that time, it felt like trouble. Looking back, it was a sign. Art wasn’t a hobby, It was the way I understood the world. So I followed it, I enrolled at the Faculty of Fine Arts at Damascus University, majoring in Graphic Design and Multimedia. I started working in the field at 20, learning not only from university halls, but from YouTube tutorials at midnight, from failed drafts, from real clients, from real pressure. The more I worked, the more I understood that creativity is not only passion, It is discipline and responsibility.
And today, when I build a brand or direct a campaign, I still remember that classroom because what once got me sent out of class is now what allows me to build identities, stories, and businesses. To myself, and to anyone reading this, don’t ignore what keeps pulling you back, It might just be who you are meant to be.
Portfolio
Selected work across strategy, branding, and art
EXPERIENCE
Creative Social Media Manager - Syrian Professional Network
Netherlands · Part Time|Remote Feb 2025 - Present
Responsible for managing and growing our Instagram presence through strategic content planning, publishing, and community engagement. I focus on aligning content with brand goals, tracking performance, and staying ahead of trends to maximize impact.
Digital Marketing Specialist - American Hospital Dubai
Dubai, United Arab Emirates · Full Time|On-site May 2024 - Oct 2024
- Managed social media accounts, created content, and executed campaigns to engage with patients and the community.
- Ran Google Ads & Meta campaigns, and collaborated closely with doctors to produce engaging and informative content for social media.
- Set up and optimized Performance Max campaigns for targeted service promotions, leveraging AI-powered bidding strategies to improve conversions and maximize ad performance across all Google platforms.
- Monitored the performance of ads and social media, providing insights to enhance future campaigns.
Art Director - Enlighting Media
California, United States · Freelance|Remote Mar 2023 - Dec 2023
- Led creative direction for 3D and 2D visual projects, specializing in advertising animation that brought brand stories to life.
- Managed brainstorming sessions, developed storyboards, and directed visual elements to ensure projects stood out and resonated with audiences.
- Oversaw the entire visual production process, from concept development to final execution, ensuring the highest quality of creative output
Content Creator & Marketing Executive - SLF
Dubai, United Arab Emirates · Full Time|On-site Jan 2023 - Sep 2023
- Created engaging visual content, including videography, photography, and graphic design, for adventure enthusiasts on the SLF App.
- Managed SLF’s social media account and directed presence through effective user engagement campaigns.
- Developed strategies to promote outdoor activities, enhancing platform growth and user interaction.
Senior Graphic Designer -Habaq Society
Germany · Freelance|Remote Jan 2020 - Oct 2021
- Designed visual identities and promotional materials, including posters for exhibitions and events, contributing to the successful execution of cultural and artistic initiatives across Germany and Europe.
- Ensured that all graphic materials maintained a high standard of visual appeal, enhancing the success and visibility of Habaq Society’s events.
- Collaborated closely with event organizers to align creative outputs with event themes, making sure that all designs effectively captured the spirit of the events.
Content Creator & Graphic Designer - ALWA Marketing
Germany · Full Time|Remote Jan 2021 - Aug 2021
- Collaborated with a specialized marketing team to create impactful visual content, including branding elements, posters, and social media materials.
- Ensured consistency across digital campaigns targeting European audiences.
- Played a key role in crafting unique content that strengthened the brand identity and helped achieve the company's goals.
Art Designer - Vision Production
Damascus, Syria · Ful Time|Remote Jun 2020 - Nov 2022
- Worked as both a Designer and Art Director on a team of five creators. We created engaging visuals and managed marketing efforts.
- Led the design of high-quality images for posters, photoshoots, and marketing campaigns, which boosted the brand's visibility.
- Provided strategic advice on creative choices. This helped ensure our projects aligned with brand values and met audience needs.
- Contributed to the long-term success of Vision’s projects by delivering impactful visuals.
Senior Graphic Designer - UNDP Syria
Syria · Hybrid|On-Site Aug 2021 - Nov 2022
- Partnered with the United Nations Development Program (UNDP) to help empower the Syrian people through programs that support self-reliance and economic integration.
- Created eye-catching branding materials for various rehabilitation and empowerment programs.
- Played a key role in a course focused on supporting women entrepreneurs by developing 35 unique visual identities for their small businesses, helping them effectively promote their products and services.
Junior Graphic Designer - AL BADAAL AGENCY
As Suwayda, Syria · Full Time|On-Site Sep 2018 - May 2019
- Developing brand visuals and creating engaging social media posts.
- Collaborate with the marketing team to enhance product visibility.
- Focused on translating concepts into visuals that resonate with our target audience.
FREQUENTLY ASKED QUESTIONS
I didn’t separate them. I studied Fine Arts, but I worked in real businesses early and saw how ideas collapse when they don’t have structure, that shaped me. Art helps me see depth. Strategy helps me build direction. I don’t choose one. I use both.
Both 🙂 depending on what the project needs. Some projects need emotion. Some need clarity and positioning. I’m comfortable in both spaces. I can think visually, but I also think about funnels, audience behavior, and long-term growth.
People who are serious. Not necessarily big companies, but people who are committed to building something long-term. I work best when there’s ambition and openness to thinking.
People who are serious. Not necessarily big companies, but people who are committed to building something long-term. I work best when there’s ambition and openness to thinking.
I’m building independence. I want to grow as a creative director, strengthen my strategic thinking, and create work that holds weight, not just attention.
