Blinx Newsletter
2023
AVAILABLE
LUBNA ABOU FAKHER
Milestones & Highlights
My creative spirit comes alive in the digital realm. With nimble fingers flying across the keyboard, I craft clear experiences out of nothing but ones and zeroes.
MORE ABOUT ME
I’m Lubna, A creator by heart, a strategist by mind, and a dreamer by nature.
I graduated from the Faculty of Fine Arts at Damascus University, and for over 9 years, I've been doing what I truly love, turning ideas into visuals, stories into experiences, and concepts into work that people genuinely connect with. My journey began in freelancing and evolved into collaborations with organizations, working on fast-paced campaigns in Dubai, and creating meaningful content for Businesses, startups, and personal brands along the way. I've always felt at home in the space where art meets strategy, where creativity isn't just about how things look, but how they communicate and perform. Whether I'm shaping a brand, building a visual direction, or bringing a story to life, I care deeply about creating work that feels real, thoughtful, and intentional. Still learning. Still growing. Still creating.
Let's create something meaningful!MY EXPERTISE
(1) STRATEGIC PLANNING
Mapping brand direction, content calendars, and campaign structures with clear business objectives.
(2) CREATIVE DIRECTION
Defining visual tone, storytelling angles, and cohesive systems that align creativity with strategy.
(3) SOCIAL & FUNNEL THINKING
Designing journeys from awareness to conversion through intentional storytelling and structured funnels.
(4) VISUAL & MOTION DESIGN
Illustrator, Photoshop, Premiere Pro, After Effects; where ideas become structured visuals.
(5) AI CREATIVE EXPLORATION
Midjourney, Flow, Kling, Nano banana, accelerating ideation and expanding creative boundaries.
MOTIVATION
My story didn’t begin in a studio! It began in a physics class.. I was in my second year of high school when my teacher asked me to leave the classroom, not because I was mischief, but because I was drawing her! At that time, it felt like trouble. Looking back, it was a sign. Art wasn’t a hobby, It was the way I understood the world. So I followed it, I enrolled at the Faculty of Fine Arts at Damascus University, majoring in Graphic Design and Multimedia. I started working in the field at 20, learning not only from university halls, but from YouTube tutorials at midnight, from failed drafts, from real clients, from real pressure. The more I worked, the more I understood that creativity is not only passion, It is discipline and responsibility.
And today, when I build a brand or direct a campaign, I still remember that classroom because what once got me sent out of class is now what allows me to build identities, stories, and businesses. To myself, and to anyone reading this, don’t ignore what keeps pulling you back, It might just be who you are meant to be.
Portfolio
Selected work in branding, strategy, and creative execution.
Fine Arts
Artworks shaped by emotion, culture, and lived experience.
FREQUENTLY ASKED QUESTIONS
I didn’t separate them. I studied Fine Arts, but I worked in real businesses early and saw how ideas collapse when they don’t have structure, that shaped me. Art helps me see depth. Strategy helps me build direction. I don’t choose one. I use both.
Both 🙂 depending on what the project needs. Some projects need emotion. Some need clarity and positioning. I’m comfortable in both spaces. I can think visually, but I also think about funnels, audience behavior, and long-term growth.
People who are serious. Not necessarily big companies, but people who are committed to building something long-term. I work best when there’s ambition and openness to thinking.
I’m building independence. I want to grow as a creative director, strengthen my strategic thinking, and create work that holds weight, not just attention.
